In today's digital era, where almost everything happens online, poor or non-existent WLAN in hotels have a significant influence on guests and the promotion of the hotel.
What's more, it is now almost a necessity that WLAN is offered free of charge in hotels, as guests simply expect this in addition.
Below we show you how poor Wi-Fi can affect your hotel and how it can be improved:
Losses due to the inability to share experiences on social media
Guests staying in a hotel want to share their experiences with friends and followers on social media. This includes pictures or videos of beautiful views from the room, a delicious breakfast or relaxing moments on the balcony. However, poor Wi-Fi can make it difficult or even impossible to do this, resulting in a loss of potential free advertising for the hotel.
Lack of positive influence on online reputation
Guests often use platforms such as TripAdvisor or Booking.comto share their experience of their hotel stay. The inability to easily and directly share their positive experiences can lead to less positive reviews and ratings, which can negatively impact the hotel's online reputation.
Missed opportunity for free advertising
Sharing images and experiences on social media is one of the most effective ways to promote a hotel for free. Satisfied guests are willing to share their experiences with their friends, which can lead to a positive spread of the hotel's reputation and the attraction of new guests.
How to improve the WLAN in a hotel:
Invest in improving the infrastructure
Invest in improving the infrastructure of your Wi-Fi networks to ensure that your guests can enjoy a reliable and fast internet connection. This includes purchasing high-quality routers and access points that are capable of serving a larger number of users simultaneously and offer support for modern Wi-Fi standards. In addition, adequate Network planning andkonfiguration is required to ensure optimal coverage and performance in all areas of your hotel. By investing in a robust Wi-Fi infrastructure, you can not only increase guest satisfaction, but also improve your ability to gain positive reviews and recommendations on online platforms, which can ultimately lead to an increase in bookings and revenue.
Implement solutions for signal amplification
Implement signal boosting solutions to improve the coverage and quality of your hotel Wi-Fi. This can be done by installing Wi-Fi amplifiers or repeaters that can boost the wireless signal in areas with poor coverage. Alternatively, mesh networks can be set up where multiple access points work together seamlessly to ensure consistent coverage throughout the hotel area. By implementing these solutions, you can ensure that your guests have a stable and reliable internet connection throughout the hotel, resulting in a positive guest experience and increasing the likelihood that they will recommend your hotel to others and return.
Stellen Sie die Sicherheit des WLANs sicher
Ensure that the security of your hotel Wi-Fi is a top priority to protect the privacy and data of your guests. This includes implementing encryption technologies such as WPA2 or WPA3 to secure communication between guests' devices and the Wi-Fi network. In addition, regular security checks and updates should be carried out to identify and fix potential vulnerabilities. Training hotel staff on security best practices when dealing with Wi-Fi networks can also help minimize security risks. By ensuring the security of your Wi-Fi, you can boost the confidence of your guests while reducing the risk of data loss or unauthorized access.
When it comes to improving WLAN in hotels, you can rely on the experience and expertise of the company Aeroaccess GmbH trust. With over 15 years of experience in the Networking and Security and references such as the project Marina Bay Singapur Hotel our services are a reliable solution to improve the Wi-Fi infrastructure in your hotels. Our Aeronetwork solution provides a fast, reliable connection and a high level of security to ensure guests have a positive experience and the hotel can realize the full potential of free advertising via social media.
